With such a wealth of live and recorded content, ATP Media needed a system that would allow it to catalogue its vast repository of recent and archive material so that media and broadcaster licensing requests could be fulfilled more efficiently.
Previously, ATP Media stored all content in a broadcast portal and manually fielded media requests for content via email. In addition to the potential delays caused by emails not being seen and actioned promptly, the manual process of searching for, and then distributing content, was inefficient, despite the use of file transfer acceleration. This meant that the operation could not be effectively scaled-up to deal with the expanding volume of requests, resulting in missed opportunities for the business.
The Imagen platform is a perfect-fit solution to ATP Media’s needs. Through the intuitive, branded media portal, users now have easy access to content through a self-service system that removes the problems of relying on email.
The process of finding content has also been simplified. Assets uploaded to the platform are enriched with a mix of verbose and meaningful metadata, bringing the content up-to-date and dramatically assisting search. Content is grouped into pre-, during and post-tournament collections, further aiding discovery.
- Intuitive web-access with detailed permissions
- Contextual grouping of content
- Fast access to assets
- Three times more choice for clients
- Powerful analytics
- Meaningful metadata
- Single sign-on (for staff and clients)
- Frees up staff time
- Better access to archive content
- Supports social media producers
"Thanks to Imagen we’re now able to offer broadcast clients secure, direct access to content through a platform that’s intuitive and easy-to-use,”"Matthew Sutton, Head of Business and Media Systems, ATP Media