The time has come for women’s sports to start reaching their full potential and high-profile sports events in 2019 look set to provide a huge lift.
This summer, sports fans have both the women’s football and netball World Cups to look forward to. Set against a backdrop of increasing awareness and general interest in women’s sports, these events are sure to push fan engagement to a record high.
In the last few years, the perception of women’s sport has started to shift and, with new online channels to consume content, audiences are growing as a result. Leading brands are now beginning to appreciate the value of aligning their brand to successful female sports athletes or properties that have growing fan bases.
If new sponsorship opportunities can bring long-awaited new investment into women’s sports, there is every chance that these sports can begin to really accelerate their growth at a rate which many might not have expected.
Take a look at our latest infographic below for all the stats that prove the outlook looks bright for the industry.
Related article: New online channels are making it far easier for female sports to attract audiences, shift traditional perceptions around female athletes, and grow their audiences around the world. Read more.