BRAND ASSET MANAGEMENT

When your brand depends on consistency, growing and strengthening it means clamping down on rogue file versions and homespun sharing. It’s here that brand asset management (BAM) can help. Brand asset management platforms end identity confusion by offering a single source of truth for all the assets that define your business. And they help you promote and grow your brand with easy, secure sharing among your creative and commercial partners.

The answer is almost certainly ‘yes’.

There’s no limit to the number of assets a brand might generate, but you’ll quickly hit the limits of any manual management system. File folders fill up, and with multiple contributors and users it’s hard to enforce a consistent storage and naming system within them. Without proper version control and compliance management, you risk the cost and embarrassment of unfinished, unapproved or legacy material being published. And when you or your partners operate globally, ad-hoc sharing arrangements put your valuable IP at risk.

A brand asset management platform is designed to address all the headaches of maintaining coherent digital assets for your brand. Fundamentally, a BAM offers a centralised and authoritative repository for all of your brand materials. Within this most important role, the BAM also ensures that all brand assets are stored securely, retrieved easily, and managed to avoid duplication and confusion.

Whether your focus is growing brands, or ensuring consistency in messaging and CX, you need to look seriously at the difference brand asset management could make. By eliminating errors, and streamlining the creation, approval and retrieval of brand assets, a BAM platform improves your agility and efficiency, and makes your budget go further.