Get the right assets to market, quicker
You can’t do business without digital assets: the logos, photos, videos and other documents that help you sell products and services to the world.
But with multiple stakeholders and thousands of files going through several iterations, it’s all too easy for things to go awry. Enter the Digital Asset Management (DAM) platform – the essential way to stay on top of your business, sales and marketing collateral.
Why should I give a DAM?
We all do business in a digital world, so it shouldn’t be surprising that every organisation now depends as much on digital assets as it does on physical ones. Whether you’re an importer in Israel, or a shipping company in Scotland, your business relies in part on being able to call up the right photos, datasheets and other rich media to describe the goods and services you provide.
For all businesses, the challenge is ensuring that digital assets are properly stored, tracked and managed. Partners need accurate data, customers demand current information, and brands need coordinated and coherent messaging.
The answer is a digital asset management (DAM) platform. But what is digital asset management, who needs a DAM platform, and how do you pick the right one?
What are the key features of a DAM?
A good DAM platform offers multiple features to help organisations stay in control of their digital assets. These might include:
✓ Content distribution
✓ Archive and access
✓ Collaboration tools
✓ Content Monetisation
What are the benefits of DAM?
For all businesses, the right digital asset management platform will provide control over the vital materials that support modern sales, marketing and production. A good DAM can:
✓ Add clarity to collaborative processes
✓ Improve efficiency in the office or remotely
✓ Save time and money across the content lifecycle
✓ Replace redundant tech stack or add as an extra layer
What’s the ROI for Digital Asset Management?
The right DAM platform provides multiple efficiency and organisational savings that will more than offset its cost.
✓ Cost avoidance – Ensure no duplication
✓ Higher productivity– Less time searching for content
✓ Revenue generation – Monetise content through VOD
✓ Ongoing cost reduction – Centralised media management
Three ways a DAM can prove its worth
Aggregation and secure distribution
A PR agency uses a DAM to manage the creation and aggregation of photos, datasheets and written content for a product launch. During pre-launch, the DAM allows distribution of the assets among stakeholders. During the embargo period access can be extended to verified journalists, before becoming public when the embargo expires.
Collaboration & Version Control
An insurance company is creating the policy booklet for a new product. A DAM platform helps them manage multiple iterations of copy and design among stakeholders including the product team, creatives and compliance. Powerful workflow and versioning features help ensure all stakeholders work with the right assets in the right sequence.
Brand Consolidation & Sales Enablement
An importer uses a DAM to collate and prepare detailed information on its range of products. Data available for each includes photos, specifications, certifications and on-brand product and lifestyle copy. Assets are shared with retail and distribution partners, helping them create rich and accurate product listings to support sales.
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