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The Guide to UGC for Marketers

Download The Do’s and Don’ts of User-Generated Content to discover:


  • The stats that illustrate the staggering growth and power of UGC in recent times
  • It highlights all the ways UGC can go wrong and shows you how to avoid the pitfalls
  • Tips on how to use technology to manage and effectively exploit a growing library of UGC content

Trusted by leading brands
Ministry of Defence
IMG Media

Features To Organise Every Stage Of The Marketing Experience

When It's Time To Find A Marketing Asset, Where Do You Go?

Imagen’s intelligent marketing asset management platform enables you to act quickly and adapt to demand for content in just a few clicks. Improve cross functional content collaboration, save time spent searching for and recreating assets, and distribute for omnichannel delivery.


Centralise Your Content

Keep your media safe and secure, and easily accessible from any connected device. 

  • Video
  • Images
  • Audio
  • Documents
Marketing asset management


Powerful Search

Fast, powerful text-based searching and filtering connects you with the content you need.

  • Search entire content library
  • Granular filtering and sorting
  • Search email notification
  • Save complex searches
Content collaboration


Built For Ease-Of-Use

A single source of truth which team members across siloed departments can find, share and modify digital files they need at any moment. 

  • Permission levels
  • Global distribution network
  • Send clips to social media
  • Version control
Marketing asset management

Bringing Everything Together For Marketing & Creative Teams

Creating A Content Centre of Excellence

marketing asset management - example screens

Aon selected Imagen as its DAM platform of choice to help staff efficiently store, tag and share content across departments. The simplicity of the platform and quick time to value, coupled with its intelligent capabilities to store, manage, search and distribute its valuable content, made adoption an easy choice for Aon.  

“In today’s ever-changing world, a DAM platform is essential for business operations. Imagen’s platform is so flexible that we can connect our global teams with ease.” Mike Melcher, Technical Director & Producer, Aon.


Ready to do something amazing?

Get in touch, we’d be delighted to discuss how we can help you unlock the full potential of your video.  

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