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Digital Asset Management

Smart tools to help you store, organise and activate video and rich media content

Content Distribution

Professional media logistics for media companies and sports organisations

Archive and Access

Long term preservation and controlled access for all types of media content

Content Monetisation

Generate more revenue from your content using online licensing via credit packages

Brand Asset Management

Manage lifecycle and control distribution of your brand files and marketing assets

Collaboration Tools

Streamline creative projects with easy sharing, annotations and review & approval tools

  • Home
  • Solutions
    • Digital Asset Management Smart tools to help you store, organise and activate video and rich media content
    • Content Distribution Professional media logistics for media companies and sports organisations
    • Archive and Access Long term preservation and controlled access for all types of media content
    • Content Monetisation Generate more revenue from your content using online licensing via credit packages
    • Brand Asset Management Manage lifecycle and control distribution of your brand files and marketing assets
    • Collaboration Tools Streamline creative projects with easy sharing, annotations and review & approval tools
  • Product
  • Case Studies
  • Pricing

MARKETING ASSET MANAGEMENT

Create a fully responsive marketing asset management, collaboration and knowledge sharing programme that delivers results.

file sharing / collaboration - Brand asset management
Premier League
ATP Media
BP

GO FOR SIMPLE

MARKETING ASSET MANAGEMENT TOOLS

Imagen’s intelligent marketing asset management platform enables you to improve cross functional content collaboration, save time spent searching for and recreating assets, and distribute for omnichannel delivery.

 

Easily manage, feedback and share multi-format media libraries – including videos, learning materials, logos, audio files, presentations, supporting documents, and more.

Download Marketing Datasheet

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Storage - brand asset management and filecamp

Flexible file storage

Organise your files in a way that works for your team, and make sure your team can access the content they need.

Fast tagging and search

Simple keyword searches, powerful results filtering and timecode accurate results connect you with your content with ease.

collaboration - brand asset management and file sharing

Review and collaborate

Easily share files, manage campaigns and coordinate feedback on creative projects – streamline production workflows.

Thinking of building a custom system for your business?

What is marketing asset management?

The point of marketing asset management is to provide a single source of truth for brand assets. Central to this is a secure storage space for files, protected by granular access permissions.

 

But it’s not enough to simply manage file storage and sharing. Marketers need to ensure that all stakeholders are working with the correct version of an asset, rather than – for example – an old logo that’s since been refreshed. By adding version management and asset protection, marketing asset management platforms mean that teams can be sure they’re sharing definitive, approved assets, and that nobody can make unauthorised changes.

What are the benefits of marketing asset management?

A marketing asset management platform gives marketing teams full control over their assets. It helps organise valuable digital content and other work-in-progress files, ensuring they’re available for easy collaboration, sales enablement and re-use. 

 

With powerful and secure sharing features, they help smooth the friction in client-agency partnerships, and quickly integrate creatives and other partners into the brand’s workflows.

Is a marketing asset management platform worth it?

Marketing asset management platforms are fast becoming an essential part of the martech stack. They let marketers, communication agencies, and other professionals take control of the key assets that define the brands they work with. As a single source of truth, marketing asset management platforms prevent lost assets and confusion over versions and signoff. And as a distribution hub, they support smooth workflows across internal teams and external partners.

How can Imagen help?

If you’ve previously lost assets, used the wrong materials, or struggled to coordinate disparate stakeholders, can you afford to be without marketing asset management?

 

Imagen helps marketers, creative agencies, and other professionals take full control of their definitive assets and helps to streamline marketing workflows, and focus and maximise your brand and its campaigns.

Sign Up Today

Say NO to content chaos with Imagen Go.

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