MARKETING ASSET MANAGEMENT
Create a fully responsive marketing asset management, collaboration and knowledge sharing programme that delivers results.
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MARKETING ASSET MANAGEMENT TOOLS
Imagen’s intelligent marketing asset management platform enables you to improve cross functional content collaboration, save time spent searching for and recreating assets, and distribute for omnichannel delivery.
Easily manage, feedback and share multi-format media libraries – including videos, learning materials, logos, audio files, presentations, supporting documents, and more.
Flexible file storage
Organise your files in a way that works for your team, and make sure your team can access the content they need.
Fast tagging and search
Simple keyword searches, powerful results filtering and timecode accurate results connect you with your content with ease.
Review and collaborate
Easily share files, manage campaigns and coordinate feedback on creative projects – streamline production workflows.
Thinking of building a custom system for your business?
What is marketing asset management?
The point of marketing asset management is to provide a single source of truth for brand assets. Central to this is a secure storage space for files, protected by granular access permissions.
But it’s not enough to simply manage file storage and sharing. Marketers need to ensure that all stakeholders are working with the correct version of an asset, rather than – for example – an old logo that’s since been refreshed. By adding version management and asset protection, marketing asset management platforms mean that teams can be sure they’re sharing definitive, approved assets, and that nobody can make unauthorised changes.
What are the benefits of marketing asset management?
A marketing asset management platform gives marketing teams full control over their assets. It helps organise valuable digital content and other work-in-progress files, ensuring they’re available for easy collaboration, sales enablement and re-use.
With powerful and secure sharing features, they help smooth the friction in client-agency partnerships, and quickly integrate creatives and other partners into the brand’s workflows.
Is a marketing asset management platform worth it?
Marketing asset management platforms are fast becoming an essential part of the martech stack. They let marketers, communication agencies, and other professionals take control of the key assets that define the brands they work with. As a single source of truth, marketing asset management platforms prevent lost assets and confusion over versions and signoff. And as a distribution hub, they support smooth workflows across internal teams and external partners.
How can Imagen help?
If you’ve previously lost assets, used the wrong materials, or struggled to coordinate disparate stakeholders, can you afford to be without marketing asset management?
Imagen helps marketers, creative agencies, and other professionals take full control of their definitive assets and helps to streamline marketing workflows, and focus and maximise your brand and its campaigns.
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