UNLEASH ROI AND REGENERATE CREATIVITY
Discover the daily frustrations wasting your creativity and your budget.
Avoid burnout, nurture creativity and stay agile in uncertain times with Imagen Go.
“This report really captures the issues that we grapple with daily, not only as a marketing team, but as an organisation. Digital asset management (DAM) is a new term for me, but it’s given a name to a crucial aspect of our work.”
Charlotte Laing, Head of Marketing, Metrikus Ltd
“As a control freak I need to know where resources are being allocated, but as a manager of creative professionals I also need to let go and allow for the creative process to flow unhindered by admin. The challenge is to separate out and identify which admin processes are not part of the creative process so that we can improve logistics without stifling innovation.”
Ian Robson, Managing Director, That Media Thing
“This report shows that one of the key drivers for people choosing a career in PR or marketing is the appeal of being creative – regardless of if we are in an office together or sat in front of laptop, creativity comes from the connection that you create around an idea or campaign, or even just the everyday approach that you take to delivering great work.”
Sian Gaskell, MD and Founder, CubanEight PR
Go for
A better way to manage digital media
In this report you’ll learn:
- The digital admin causing creative blocks
- The silent burnout triggers for remote workers
- How to prepare for the rapid growth of video
- The transformation of the marketer’s role
- How to tame the marketing monsters we all face
Say NO to content chaos and
bring your team together
No one went into marketing to be a digital librarian. Take control of the content chaos and learn the real frustrations impacting marketing professionals.
Imagen surveyed 300 professionals in marketing, PR, creative and design departments in the UK and US to understand the challenges they are facing when it comes to managing digital assets – from images and video to rich media and other files – and freeing up time for creativity. This report explores how managing internal and external assets has impacted on the day-to-day time management of marketing professionals and their creativity.
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