A sub-set of Digital Asset Management—with its origins in the television and film industry—Media Asset Management solutions are well suited to the broadcast industry, but increasingly relied upon by a huge variety of sectors. From television programme producers and government agencies, to media institutions, sports networks, leagues, sports federations, rights holders and brands: in fact, anyone building libraries of digital content.
As complex as requirements can be, the goal of most remains much the same: the safe, future-proof archiving of video and large media files, with simple, efficient and reliable access.
BETTER STORAGE, STREAMLINED WORKFLOWS
Managing high volumes of video content is a complex puzzle. Teams, processes, data and endlessly increasing channels make for a cluttered environment that can quickly get out of hand. Yet many organisations are only just discovering the business critical need to store and catalogue growing volumes of video and multi-media files.
Where basic DAM systems are no longer viable for such large media libraries, Media Asset Management systems are built from the ground up; offering the capacity and processing power required to unify the content chain across multiple and diverse systems. In this way, content is easier to archive, find and monetise—encouraging business efficiency and supporting operational workflows.
Read on to learn how Imagen’s dedicated solution could help you.
MEDIA ASSET MANAGEMENT
With over 20 years’ of experience, Imagen helps keep your media secure whilst providing fast and easy access to selected audiences.
Our MAM software helps leading brands to preserve, navigate and distribute their growing media libraries ensuring fast, easy, secure and controlled access to content through a highly-customisable and intuitive web portal.