Metadata is textual information which describes the content of digital files. It explains what’s happening in a video, who is featured in an image and much more. It helps people and machines to catalogue, store, search for and retrieve digital files using everyday language.
The quality of your metadata will have an impact on how retrievable, usable and marketable your digital content will be.
Companies that hold significant volumes of digital media assets are realising that the first step to increasing the ROI of their content is creating & collecting metadata.
Imagen gives you a range of tools to generate descriptive and technical metadata so you can find your digital media quickly when using Imagen’s powerful search engine.