With the list of business use cases for video ever growing, effective media management is becoming increasingly important. Brand preservation can be a concern if content starts to become disparate, and there's a need to control this while servicing demand.
One area in which marketing teams are investing heavily is distributing content online. There are some staggering statistics around that demonstrate what a powerful phenomenon online video has become.
- 82% of Twitter users watch video content.
- YouTube has over a billion users.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- More than 500 million hours of videos are watched on YouTube daily.
- More video content is uploaded to the internet every 30 days than all of the major US television networks combined have created in the previous 30 years.
And marketing's interest in utilising branded video content does not end there. Other research has shown that 52% of marketing professionals worldwide name video as the content with the best ROI. Another study says marketers who use video typically grow revenue 49% faster than non-video users. The benefits of video are clear.
So, there's a need to make a wide range of media readily available to marketers, to distribute across a wide range of channels without brand standards or consistency being compromised.
With this challenge in mind, here are 5 reasons why we think a good media management platform provides the perfect solution.
1. Create a centralised collaborative hub
One of the problems organisations encounter when producing and sharing video – especially if they are a global organisation – is that assets stored locally in different locations become varied and inconsistent. Using a platform like Imagen allows you to create a centralised media centre that everybody can access, allowing you to retain control while providing value.
2. Quickly locate and utilise content, avoiding temptation for teams to go "off-piste"
An effective media management platform will enable anybody with access to quickly and accurately find and retrieve content, utilising a search feature based on meta tags to identify what they need in seconds. By making it this easy to get hold of official brand content, where's the incentive to do anything else?
3. Allow trusted parties to edit and clip versions of content, without incurring cost
How many times do projects get slowed down because content can't be manipulated in a way that's required – waiting for a costly intervention from a production expert before a task can move forward? A good media management platform will help you to speed up work on new ideas and campaigns where you see fit, making this issue a thing of the past. Within Imagen for example, we provide browser-based editing tools that enable permitted users only to clip, share and download high-resolution media easily, affordably and as often as they like.
4. Easily store all unused and raw footage in case you need it in the future
At the higher end of video production, shoots are sometimes carried out using several cameras. Lots of footage will be captured that won’t make the final edit. Ideally, all of this footage would be kept in case it's required in the future; however, storage (and the price of storage) can be a real problem. If you only archive the final edit and then marketing want to create another version a year later, how are you going to accommodate this without risking going off-brand? As long as its cloud-based, an effective media management platform means you don’t have to worry about that anymore. Cloud provides the capacity to easily store everything you produce, scale with demand and search for or resupply content files when needed in minutes.
5. Share snippets of video content directly to social media
As we highlighted in the intro, one of marketing's main uses of video at present is online; namely on social media. This is a medium that marketers need to be able to work with seamlessly; as easily as they work with it in their personal lives. Again, this is where a good media management platform will come into its own – providing them with the tools they need to share collections and clips via social media easily, without the need to involve other platforms or extract content at which point it's credibility could become compromised.
At Imagen, we regularly help teams in all kinds of organisations to preserve their brand and work smarter by solving all of these issues and more. We can enable you to coordinate international projects more effectively, avoid duplication, reuse content, repatriate assets from remote global departments in a controlled environment and manage access to brand assets more efficiently. We can also help you to connect your assets more easily with retailers, dealers and other channel partners too.
To find out more, simply request a demo or get in touch. We also recommend this paper on building your business case for a media management platform, which shows you how much money a better way of managing video will help you save.
BBC Media Action transform their ability to archive and share content
The international development charity were struggling to share and utilise content outside of its country of origin, limiting the impact of their life-saving work.