Before you start researching digital asset management (DAM) solutions, you need to have a clear set of requirements in mind.
What pain points should a DAM resolve for your team? If you don’t know how to answer this question, our guide will give you a great starting point and frame of reference when assessing DAM solutions.
1. PAIN POINTS
Does your team need to share assets with different country offices quickly? Are employees spending more time than necessary looking for media files because assets are stored in multiple locations? Do you need to be able to monitor and regulate who can access, edit, download and use content? Or manage license rights?
This is by no means an exhaustive list, so think hard and ask your team what tasks they are doing regularly. Understanding what content management problems you have at the moment, will determine what features your DAM will need in order to resolve them.
2. FILE TYPES
Your DAM should be able to handle the file types your business uses on a regular basis, including multiple video formats, image file, raw design files, audio files, PDFs etc. Some systems are better at handling a specific format.
In fact, many DAMs were not designed to support large volumes of video, which is concerning as video is now the strongest asset in the battle for your customer's attention.
Who needs access to marketing and corporate assets? Where are they based? And what are they using them for?
Another thing to consider is permission levels. Who needs to be able to add, view, edit, download or share files?
The answers to these questions will help inform what kind of solution you need, getting it right will also increase adoption amongst your users if it is built with their needs in mind.
For instance, if you’re a global business that needs to share assets across multiple locations, you should consider a cloud-based solution. If you are providing access to external partners like affiliates, you may need a system that allows you to gate restricted content on a branded platform.
Make sure the DAM solution you select can support your end-to-end lifecycle content process. If you understand where your teams are placing content, it will help you decide what types of integrations are needed. There are DAM platforms that can publish content directly to your social channels or allow for easy use of embed links that you can publish anywhere.
A good DAM solution should be scalable so that it can grow with your business. Don’t pay for huge amounts of storage that you are not currently using, this can be costly.
Some providers use a per-user pricing model which is great for smaller businesses, however, if you’re a large business with many users this can quickly add up. Consider platforms that offer unlimited users for cost-effectiveness.
Take your next step
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