WHAT MAKES FEMALE FANS UNIQUE?
Imagen's report Switched On Superfans, indicates a major generational shift in fan behaviour is taking place.
Our survey of American sports fans found that whilst Millennials and Gen Z aren’t watching less sports content, what they want to watch and the ways they engage with that content differs significantly from prior generations.
What about gender however?
How different are women's viewing habits and is this changing among younger generations?
We took a look at our survey data to find out.