New content portal for leading Sports University provides rapid access to latest action and archive content - for local news, national broadcasters, student access and more.
LONDON — 15. 01. 2018 — Imagen Ltd, a leading provider of video management and distribution services, today announced that Auburn University has selected the award winning Imagen media portal to manage and distribute its latest college sports highlights to local and national TV networks as well as providing rapid access to archived content through a secure, feature rich web portal.
Auburn’s dedicated video sharing platform enables logged in users to search and play back game highlights, as well interviews, press conferences and exclusive behind the scenes footage. Power users are able to create clips, make collections and download high resolution files ready for broadcast. The self-serve video platform offers plenty of choice, delivers a feature rich user experience time and is a great time saver for local journalists and production teams.
The athletics department originally commissioned the platform and trialed Imagen during last years’ football season. After receiving overwhelmingly positive feedback from media partners as well as staff, students and alumni, Auburn have decided to use Imagen to expand their video library to now include basketball and all athletic disciplines.
Imagen’s powerful audience analytics feature in particular has been incredibly useful; offering surprising insights into a content re-use that is spread across the whole of the US rather than just the neighboring states and local TV stations as was first imagined.
Nick Ashwin from Imagen adds
“We were given a very tight deadline – the system needed to be up and running for the beginning of the fall football camp. That gave us 3 days to spin up, test, and go live."
"Because Imagen is a cloud based platform which can be quickly deployed and easily configured to suit a wide range of production workflows, we were able to launch a fully branded service in a matter of hours and start serving Auburn’s customers with time to spare.”
Weston Carter, Director of Video Services at Auburn Athletics Department, commented
"We were looking for a platform that not only would give our partners easy access and a a great experience, but it was also important that it would be easy for the production team to add new content and manage a growing archive with simple tools. Imagen gives us the best of both - and shows us who is using our video."
Imagen helps sports organisations and media companies to manage and distribute their ever-growing media libraries – enabling fast, easy, secure and controlled access to content through a highly customisable content portal.
Speed to market, greater choice and ease of access are critical to maximising the value of sports content. Imagen allows rights holders to monetise near-live video assets more effectively via a premium content distribution portal. Offering pin-point time-based video searching, instant playback, online editing and high-speed file transfers Imagen also unlocks the full commercial potential in your archive.
With customers including the Premier League, IMG, ATP Media, Champions Hockey League, WTA and many more, Imagen implements a unique set of processes and technical expertise to ensure that video is managed in the most efficient and cost-effective way possible. As the sheer amount of video data grows throughout the world, Imagen strives to create a platform that can generate more revenue from legacy and near-live video – as well as preserving priceless sporting archives for the next generation of fans.
Find out more here.