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Cybersecurity: Understanding Your Content's Value


- This post includes extracts from The DPP's 10 Things You Need To Know About Cybersecurity guide - 

One of the most important factors to consider when managing and distributing content is the media's current and future value - where some content, especially live and near-live footage, can fetch billions at the point of creation but then diminish over time, others can gain value through future relevancy (like milestones, anniversaries or to support breaking news stories).

For example, a primetime drama production's plot might be shrouded in great secrecy which, as a result, makes all the edits and the script have great value. Once the film is released, its value changes: secrecy regarding the narrative no longer matters; but the film may still have great commercial value, especially if it is popular. A current affairs documentary meanwhile may generate rushes that contain a significant amount of confidential data. These are considerations that will have an effect on best practice media distribution.

The reality is that the more valuable your media is, the greater the risk of cyber threats and leaks.

It is therefore important that media organisations take steps to assess the shelf life of their content and its value over time, giving careful consideration to who requires access to the media and who does not.

With this in mind, The DPP have put together the following tips to help you protect your content from falling into the wrong hands:

  • During pre-production planning, think about what content and information will be created and the cybersecurity risks associated with it.
  • For content that is no longer high risk, you may want to review which security controls are still necessary.
  • High-value content that is likely to maintain or increase in value over time should be archived in such a way that a copy exists in multiple locations - whether tape-based or secure cloud storage.
  • Associated metadata, especially containing personal data is required to be kept safe and secure under the Data Protection Act. All non-essential personal data should be deleted.

For more useful tips on cybersecurity, such as the dangers of free wi-fi and mobile devices as well as the use of specific security tools, download The DPP's 10 Things You Need To Know About CyberSecurity.

- This post includes extracts from The DPP's 10 Things You Need To Know About Cybersecurity guide - 

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