If you’re in the market for a digital asset management (DAM) solution, it’s likely that you have done some research already. You’ve probably also realised that there is a wealth of options and it can be difficult to know where to start. Let’s look at what you should pay attention to when assessing DAM vendors and the features they offer:
INGEST – Make sure you can upload large volumes of content quickly and easily. A platform that offers you flexibility in upload methods is also key. Does it allow you to ingest live stream, or extract and import metadata?
STORE – Centralising your video, images, audio files and raw artwork documents in one location is one of the key benefits for a DAM. Whatever solution you choose, ensure that it supports all file formats you work with, including broadcast-quality video files.
Many solutions were created to support images, which means video files are not well supported.
SEARCH – Your staff should be able to locate marketing assets with just a few clicks. A system with text-based search functionality, flexible filter and sort controls will remove the need for clunky folder and file structures.
PROCESS – Your team probably has a number of time-consuming processes. Effective DAM solutions offer custom automated workflows that streamline regular processes, including social media publishing, format conversion etc. This functionality has the power to save your team hours.
INTELLIGENT TAGGING – Make your content easy to find with rich metadata tagging, without it your assets are unsearchable and ultimately unusable.
Look for a solution that can import metadata. Plus, AI-powered automated transcriptions and facial recognition will deliver the most accurate search results. Another requirement in your search should be the ability to customise your own database fields that are relevant for your business – anything less is not fit for purpose.
SHARE – Ensure users can access high-resolution marketing assets worldwide with ultrafast download functionality. Protect and encrypt your assets, choose a solution that offers HTTPS, TLS1.2 and TLS1.3 connections.
ANALYTICS – Easy-to-use dashboard provide insight into which content your teams are using most. A granular breakdown of popular search terms, user activity, number of views and downloads of content and formats is useful for internal comms teams and those responsible for sales enablement.
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