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International Cricket Council (ICC) chooses Imagen Go to distribute event content

The ICC expands their Imagen presence adopting Imagen Go

LONDON, UK – October 18 2021 – Imagen, the intuitive rich media management platform today announced that their existing customer, the ICC, are using Imagen Go to ensure full control over event content delivery obligations.  

With the T20 World Cup around the corner the ICC needed a way for their 200+ event contributors to deliver content to broadcasters, commercial partners, licensees, and members. Having trialled Imagen Go with great success to deliver event content at the ICC World Test Championship, the decision was taken to roll it out for their entire event calendar. 

The cloud-based Imagen Go platform makes it easy for ICC to restrict access to event content dependent on their recipient’s needs, enabling their on-the-go creatives to access, manage, and activate content in just a few clicks.  

“As an existing Imagen Pro customer, I’m delighted to hear the ICC are adopting Imagen Go,” says Charlie Horrell, CEO, Imagen. “The platforms were designed to complement separate use cases, but this is a perfect example of how they can work in harmony with one another.” 

About International Cricket Council 

The ICC is the global governing body for cricket. Representing 106 members, the ICC governs and administrates the game and works with our members to grow the sport. The ICC is also responsible for the staging of all ICC Events. 

The ICC presides over the ICC Code of Conduct, playing conditions, the Decision Review System and other ICC regulations. The ICC also appoints all match officials that officiate at all sanctioned international matches. Through the Anti-Corruption Unit it coordinates action against corruption and match fixing. 

About Imagen 

Imagen is an intuitive and highly customizable rich media management platform that enables sports organizations, media companies and enterprise sectors to intelligently manage their video and creative content. Imagen is used by globally to manage, gain insight into and distribute organization’s expanding video and media libraries – enabling fast, easy and secure access to content.  

Imagen’s customers include The English Premier League, INDYCAR, St Louis Zoo, America’s Cup, Major League Baseball, Women’s Tennis Association, BP, Reuters, BBC, Team Rubicon, the UK’s Ministry of Defence, IMG and many more.  

For more information visit:   

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