Experienced SaaS marketing leader Helen Aboagye to join senior management
Cambridge, UK – 9 April 2018 – Imagen, the leading video management company has announced a new appointment to expand its executive team and continue its fast paced growth trajectory.
With experience leading worldwide marketing teams, Helen Aboagye (CMO) will drive expansion into new markets. Aboagye brings almost two decades of marketing experience to Imagen, most recently serving as VP Marketing of Currencycloud, a high-growth global payment platform. Aboagye is the company’s first Chief Marketing Officer and will take responsibility for developing the brand, corporate communications and demand generation programmes, as well as Imagen’s go-to-market strategy.
The appointment follows a successful year which has established Imagen as the leading video management solution used by global sports and media companies including BBC Studios, English Premier League, ATP Media, Endemol, BP, the British Film Institute and IMG to manage, monetise and distribute their content.
Charlie Horrell, CEO of Imagen, said, “We are delighted to welcome Helen to our executive leadership team. Her expertise working with premium global technology brands will be instrumental in the execution of our strategic plan, particularly as we sharpen our focus on growing revenue in the sports and entertainment sector while capitalising on increased demand for professional video management by businesses.”
Commenting on her appointment, Aboagye said: "Imagen already has a great track record of working with some of the world’s leading media organisations. I’m looking forward to growing our footprint and taking the technology to new territories and markets.
Imagen helps businesses to manage, distribute and monetise their ever-growing media libraries – enabling fast, secure and controlled access to content through a highly customisable web platform.
Our customers include Premier League, IMG, BP, Channel 4, BBC, ATP Media and Endemol Shine. Our content management platform is also used by the Ministry of Defence and preserves collections of national importance for Imperial War Museums, British Library and the BFI.
A unique set of processes and 20 years of technical development ensure that media is managed in the most efficient and cost-effective way possible. As the sheer amount of video data grows throughout the world, Imagen provides the complete media platform that will deliver more value from your video library, provide a premium experience for a broad range of users and keep your content safe for the future.