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International Weightlifting Federation (IWF) raise the bar with Imagen

IWF choose Imagen as their central media portal

London, UK – 8 August 2018 – The International Weightlifting Federation (IWF) have selected Imagen’s video management platform to host its in-season and archive content so that it can be more easily accessed by a range of users throughout the sporting calendar. The self-serve platform will improve the commercial exploitation of its video library and provide regular updates to fans.

Founded in 1905, and one of the oldest international sport federations, the new fully branded IWF Media Portal will enable broadcasters, newsrooms and media partners to access the latest content during competitions plus additional footage such as features, interviews, competition highlights and creative content.

The IWFs new video portal will also empower employees to manage media distribution in-house, rather than use third-party services. The platform includes high speed file transfer so HD video can be supplied to clients faster than ever before.

Employees will also enjoy convenient access to the federations entire range of media (including images, audio and documents) from a single, easy to search resource. Tools to store, locate, shortlist, clip, collect, and deliver content are all included in their Imagen platform. Video clips can also be published to the IWFs social media channels to connect with their worldwide fanbase on a regular basis.

Lilla Rozgonyi, Director of Communication and Marketing at IWF said

“Imagen will help us promote our sport and improve our internal operations – it gives us the flexibility to make the most of the media we have by offering more choice to key clients and providing a better service to fans of Weightlifting through social media”

Charlie Horrell, CEO at Imagen adds

We’re delighted that such a prestigious sporting institution has put its trust in Imagen to preserve its rich archive and play such a key role in its digital distribution strategy.”

About Imagen

Imagen helps sports organisations and media companies to manage and distribute their ever growing media libraries – enabling fast, easy, secure and controlled access to content through a highly customisable content portal.

Speed to market, greater choice and ease of access are critical to maximising the value of sports content. Imagen allows rights holders to monetise near-live video assets more effectively via a premium content distribution portal. Offering pin-point time-based video searching, instant playback, online editing and high-speed file transfers Imagen also unlocks the full commercial potential in your archive.

With customers including the Premier League, IMG, ATP Media, WTA and many more, Imagen implements a unique set of processes and technical expertise to ensure that video is managed in the most efficient and cost-effective way possible. As the sheer amount of video data grows throughout the world, Imagen strives to create a platform that can generate more revenue from legacy and near-live video – as well as preserving priceless sporting archives for the next generation of fans.

About International Weightlifting Federation

The International Weightlifting Federation (IWF) is the world controlling body for weightlifting. Now headquartered in Budapest, It was founded in 1905 and is one of the oldest International Sport Federations. It is a permanent non-profit organization composed of 192 affiliated National Federations worldwide, from all five Continents and is recognized by the International Olympic Committee (IOC) as the sole controlling body for international weightlifting.

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