London, UK – 20 April 2020 – Kosmos Tennis is focused on the development and management of global tennis events, including the Davis Cup Finals. Based in Barcelona, the company was founded and chaired by professional football player Gerard Piqué, and backed by Hiroshi Mikitani, the Chairman and CEO of Rakuten. Kosmos Tennis worked with the International Tennis Federation (ITF) to develop and implement a new Davis Cup format securing the long-term status of the competition.
The organisation approached Imagen after deciding it wanted to create a server with free access for Kosmos Tennis staff and third parties, such as media, national associations and stakeholders, to get direct access to pictures and video from the competition. A key requirement of the project was that the platform in use would allow Kosmos Tennis to create different levels of access and allow users to download content in different formats.
A major factor in Imagen’s selection to host the content was its experience of working with other high-profile sporting bodies and organisations, such as WTA Media, the ITF and ATP, alongside the usability of the platform.
Imagen and Kosmos worked together to ensure the platform would be able to process the images taken at the tennis events, making it easier for multiple images to be uploaded at once and for tags to be added at the same time.
The platform went live at the beginning of November 2019, ahead of the Davis Cup Finals, for internal use and training sessions for Kosmos Tennis’ video editor and communications team. This allowed them to upload video to the platform in the week running up to the event and for new content to be uploaded over the course of the tournament.
One of the biggest benefits of using the Imagen platform has been its metadata tagging function. This means each asset can be tagged at a granular level, with details including the player, country, and round, as well as the sponsors in the shot making it exceptionally easy for users to find the exact image or video they require.
Laura Pérez de Mendiola, Senior Communications Director, Kosmos Tennis commented, “We couldn’t be without the tagging tool, it’s been the most helpful function of the platform for us. This has made it incredibly easy for our internal users and stakeholders to search for images and further down the line, we may consider introducing even more details within descriptions.”
The Imagen platform is instrumental to Kosmos Tennis’ PR strategy with assets being made available for the media to access, as well as being used internally for online promotion of the tournament. In addition to this, stakeholders can download images and videos from the platform for internal and editorial use.
Pérez de Mendiola added, “Imagen offered us great support throughout the implementation process, we worked closely with members of the team who were always there when we needed them. Due to being based in Barcelona, we conducted several video calls, some of which lasted more than two hours, during which Imagen patiently helped us with our queries.”
Imagen is an intuitive video management platform that enables sports organisations, media companies and enterprise sectors to intelligently manage their video content with enhanced functionality, control, and insight. Imagen is being used by global organisations to manage and distribute their expanding video and media libraries – enabling fast, easy, secure and controlled access to content through the highly customisable platform.
Imagen’s customers include Premier League, Women’s Tennis Association, BP, Reuters, BBC and IMG, part of Endeavour. The secure platform is also used by the Ministry of Defence, and preserves archive collections for Imperial War Museums, the British Library and the BFI.