WHAT MAKES NBA UNIQUE?
Imagen's report Switched On Superfans, indicates a major generational shift in fan behaviour is taking place.
Our survey of American sports fans found that whilst Millennials and Gen Z aren’t watching less sports content, what they want to watch and the ways they engage with that content differs significantly from prior generations.
What about basketball fans however? What sets them out from the pack?
And are old engagement tactics ready for a time-out?
We took a look at our survey data to find out.