Reports


The rise of the e-fan


Technology is changing the way we consume sports video, redefining every aspect of fan engagement.

Find out how a new generation of sports fans in connecting with the latest action and legacy content.

Download the results of our sports video consumption survey:

+ How much fans are willing to pay to watch their favourite sports
+ The growing appetite for legacy sports content
+ Demographic breakdown of sports content consumption
+ Time spent viewing non-live television
+ Historical content viewed per month
+ Most popular sports watched in the US and UK
+ The barriers to access for sports content
+ How US audiences differ from their UK counterparts

“Demand for sports content would appear to be at an all-time high, with evolving consumption patterns placing a challenge at the door of rights holders and traditional broadcasters."

"The survey shows that there is a fantastic opportunity for rights holders, including the more niche sports, to capitalise on these trends by making more content available and in the process protecting the legacy of their sport.”

Tom Blake, Commercial Director, Imagen

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