American Fans in Focus

As technology has evolved, the way fans consume and engage with sports video content has changed dramatically. Nowhere is this more telling than in North America, home to four of sport’s 10 largest properties, the NFL, the NBA, MLB and the NHL, as well as MLS, one of the world’s fastest growing leagues.

Imagen surveyed 1800+ of the most committed fans from these pro-leagues, to understand how their video viewing habits are changing. 

From this survey we’ve made a selection of informative statistics available to demonstrate the current state of play. 

For even greater insight download our full report: 

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