It has not gone unnoticed that there are some high-profile providers in the content service space who are experiencing challenges of differing scales as a result of debt restructure, acquisition and insolvency. Should the worst happen, clients will experience huge difficulties in sustaining large parts of their content management, storage and distribution workflows. This in turn will have significant ramifications for business continuity due to the scale of their reliance on certain providers.
We know this may be generating concern among those who are using these services – particularly as you begin to fear whether your most valuable assets, your content, will remain safely stored, catalogued, and available in the appropriate format.
However, whilst anyone with a content creating remit has similar goals (make it compelling, ensure it reaches its audience and measure its success) there is no one size fits all solution. A strong ecosystem of technology partners is key to delivering flexible, scalable and evolving best-practice services to clients.
So, if you’ve found yourself in the market for a new video management partner, make sure you talk to us. Video is only valuable if you can store, find, view, distribute and manage it easily. We are a long-term, viable solution, and we’re not afraid to say that our success comes from providing a number of niche services exceptionally well – intelligent video asset management. 100% cloud native with the ability to be deployed at speed, Imagen’s secure, robust platform solution enables you to store, manage and distribute your assets, quickly and at scale – simply swapping out the incumbent like a link in a chain.
A Purpose Built Solution for Securely Storing, Managing and Distributing Media
We sit comfortably in the ‘B2B’ workflows, i.e. the point in which a finished piece of content needs to be archived, stored and informed with specific metadata so it can then be surfaced in an easily navigable, personalised, branded platform. This enables content takers (whether internal or external) to find what they want and to take what they need from those clips and redistribute and/or monetise as appropriate.
What we know for sure is that the end-to-end success journey for a piece of video content is complex, involving and nuanced but we believe we are the best in the world at what we do