How to Monetize Video
Facebook CEO Mark Zuckerberg said last year that we are entering a "Golden Age" of video, and the claim is backed up by researchers at the Cass Business School, who have found that "video will dominate internet usage in the years to come."
So with that in mind, whether you’re an international corporation or a private individual making video covers of Adele in your parents’ garage, it’s time for you to think about how you’re disseminating the videos you produce – and how to make them pay!
Who Should Monetize Video?
If you’re regularly producing fresh, original video content, it’s clearly worthwhile to try and make your videos pay. The question is how? While one easy route is selling the content to Netflix, content producers are increasingly opting to set up their own channel, which is one way to assist with brand engagement. Despite steady stock market improvements in the past several years, some experts believe that the trend of TV channels withholding content could mean Netflix’s days of having the market cornered for streaming online content are numbered.
Businesses and Companies:
It depends on what kind of video content you’re producing. Corporate training videos, and operations and communications tutorials are generally only good for internal circulation. But on the other hand, a lot of business-to-business content, and certain training videos, for example, can be monetized. For example, the National Health Service could licence "How to" videos of hospital procedures – like changing beds or restocking medications – and sell the rights to private hospitals and medical facilities. BP is another model; they have created a large corporate library of videos that can be used by other businesses for a price.
One new trend is for sports clubs and federations to create online digital archives so that fans can have access to their entire history. See, for example, Real Madrid’s "Fan Zone" video archive. Pages like these are easily and justifiably monetized, and can improve fan engagement, maintain brand integrity and create new revenue streams.
However, you don’t have to have a big corporation or worldwide brand behind you to make money on videos. As some commentators have pointed out, getting rich on YouTube has somehow turned into a bona fide career path for private individuals. In theory, anyone can go viral, which can mean winning advertising revenue and even lead to getting licenced for broadcast.
There is also an emerging industry of brokers, who compete to win good deals for the owners of viral content. One example is Viral Video UK. While the viral/YouTube route has made some people rich, it’s not a good option for big content producers, as it leaves your brand exposed, and the videos are easily pirated.
No matter what your situation is, if you’re looking to monetize video, we can help. Imagen provides a platform for your video to reach its highest potential number of viewers more effectively. We can help you to boost engagement, provide 24/7 mobile access, and we can do all of it securely and cost-effectively.
For more information, contact us today.