Why businesses need to be video savvy

We’re living in a world of increased video consumption. And with the advent of smartphones and tablets, we all have the ability to watch videos wherever we are and whenever we want to. So if your business’ marketing campaign still revolves around text-based advertising, or you expect your customers to wade through paper or PDF instruction manuals, you could be missing a trick.

Video killed the radio star

Posting videos online, whether they’re ads, instructions or training ones, will help you reach more people, build better relationships with them, and cut down on queries and complaints. Video beats text-based content hands down – something that could make the difference between success and failure in an increasingly crowded marketplace. Still not convinced? Don’t just take our word for it. Here comes the science.
  • According to Forbes’ Video in the C-Suite report over 80% of senior executives say they’re watching more videos online than they did a year ago. And 65% have gone to a vendor’s website after seeing a video about their products.
  • 57% of consumers say that product videos make them more confident in a purchase (according to Invodo).
  • The Cisco Visual Networking Index: Forecast says that global video traffic will make up 69% of all consumer internet traffic in 2017. That’s up from 57% in 2012.

Stay ahead of the video pack

How can you make sure you don’t get left behind? If you’re a regular reader of this blog you’ll know that YouTube is a pretty busy place – so why not use Imagen, our secure video hosting platform, to quickly and easily build your own branded website to host all your videos. To misquote Kevin Costner in Field of Dreams – ‘If you build it, they will come.’ Remember that it’s not just about the content – it’s also about the conversations. Imagen doesn't just give you the ability to build a website. Your viewers can add comments, download clips, and tag and share content. Getting you closer to them than ever before.  

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