Why We Chose Microsoft Azure

Head in the cloud

These days, pretty much everyone is looking towards the cloud for data storage and services. There are a range SaaS/PaaS/IaaS platforms out there that offer compute and storage in the cloud - but how do you decide which one to go for? Here at Imagen Ltd we use Microsoft’s Azure as the backbone of our Imagen Enteprise Video Platform. But we didn’t just choose it because it’s made by a big-name supplier – there are lots of other reasons why it’s the best fit for us.

A MAM in minutes

The main reason we chose Azure is the elasticity and scalability it offers us – it means we can launch a cloud based enterprise class media asset management solution in minutes – a full suite of services plus infinite storage for managing and monetizing large collections of video and imagery. We can prepare our software on a range of virtual machines and deploy them at the touch of a button – either as a tiered package or as an a la carte system for our customers. Let’s not forget that even the smallest cloud based system we deploy is exactly the same software that’s used worldwide to manage and provide secure access to content for the world’s largest brands – IMG, BFI, ATP, British Library, Universal Media Group, Channel 4 and many more.

It’s the industry leader

Azure’s the only major cloud platform that leading IT research chaps Gartner rank as an industry leader – for both infrastructure-as-a-service and platform-as-a-service. This mixture of managed and unmanaged services makes it easy for us to build, deploy and manage apps however we want to. We can also use pretty much any programme language you can shake a stick at.

It’s backed up by big names

Using Azure means we share the same enterprise-tested platform that powers Skype, Office 365, Bing and Xbox. And we get round-the-clock tech support – so we know that even if something goes wrong at 3 o’clock in the morning we’ll be able to get help.

It’s flexible

We didn’t want to have to choose between our data centre and the public cloud. With Azure we don’t have to. Because it’s hybrid-ready it’s easy for us to build apps that have some components on-site, while other parts live in the cloud. Which means data storage, recovery and backup are much more efficient.

It saves us money

We’re not all about the bottom line. But we do need packages that we can quickly and easily scale up (or down). With Azure we only pay for what we use. And Microsoft’s commitment to match their competitors’ prices means we can be pretty smug about the fact that we know we’re getting a good deal.  

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