It's fair to say that 2019 has been a pivotal year for women's sports. Events like the 2019 FIFA Women's World Cup drew record audience figures and proved extremely successful commercially. In fact, the US women's 2019 stadium home jersey was the top-selling jersey, men's or women's, ever sold on Nike.com in one season.
So exactly who is watching women's sports? Check out our latest infographic to discover who the next generation of sports fans are and what they want.
For more insights about the rise of women's sports, download our exclusive report: CONTENT IS QUEEN; Digital lessons from women's sports.