Imagen Tech Summit 2020

Under the Influence Webinar

Find out how video is changing the behaviour of consumers, employees and audiences

At a time when Covid-19 is forcing many of us to self-isolate, we find ourselves spending even more hours in front of our screens engaging with video. This one hour and thirty-minute webinar will help you understand our evolving relationship with video and plan for a complex media landscape full of increasingly sophisticated and demanding consumers.

For rights owners, brands and media companies, our research and guest industry experts will deliver essential insight that will empower you to develop more engaging content, build your brand and reach your target audience more effectively.

Featuring:

VIDEO: THE HOLY GRAIL OF INFLUENCER MARKETING
Ana Thorsdottir – Head of Business Development / Independent Consultant @Tagger Media

MULTIPLE CHOICE – CHANNEL BRANDS IN THE AGE OF STREAMING
Jonathan Broughton – Lead Analyst @Broadcast Intelligence

CHILD’S PLAY – HOW CHILDREN CHOOSE CONTENT
Stephanie Whitley – Manager, Planning & Brand Strategy @Dubit Ltd

THE CHANGING HABITS OF THE SPORTS SUPERFAN
Sam Wolf – Campaign Manager @Imagen Ltd

Find out what you missed

Key trends and insights for rights owners, brands and media companies

Four guest speakers - one essential webinar

Key topics

Video: The Holy Grail of Influencer Marketing

Ana Thorsdottir
Head of Business Development at Tagger Media & Independent Consultant

There are still many myths muddying the waters of influencer marketing. Brands need to know the truth behind them to succeed and most of all, how to leverage the power of video in this space.

Ana Thorsdottir updates us and demystifies exactly how this industry operates, as she interrogates the phenomenon and equips us with the tools to succeed.

Multiple Choice - Channel brands in the age of streaming

Jonathan Broughton
Lead Analyst, Broadcast Intelligence

Today’s entertainment landscape gives the modern consumer a bewildering range of VoD and linear TV options. it’s increasingly unclear as to where specific titles can be found, and how they relate to the brands (or channels) that own them.

Jonathan Broughton investigates how audiences are navigating the choice available and how channels are onboarding new viewers and fighting to keep audience share.

Child's Play: How children choose content

Stephanie Whitley
Manager, Planning & Brand Strategy, Dubit Ltd

In a fragmented market for children's media, what drives children to select a piece of content, and especially to pick one over other options?

Understanding motivation can open the door for content creators and brand owners to develop their plans for everything from distribution strategy to developing storytelling styles.

Switched on Superfans

Sam Wolf
Campaign Manager, Imagen

Sport, unlike almost any other form of entertainment, transcends age groups in building communities around teams. Sam Wolf presents new research from Imagen which highlights the growing divide in how sports content is consumed across the generations.