Under the Influence Webinar

Find out how video is changing the behaviour of consumers, employees and audiences

At a time when Covid-19 is forcing many of us to self-isolate, we find ourselves spending even more hours in front of our screens engaging with video. This one hour and thirty-minute webinar will help you understand our evolving relationship with video and plan for a complex media landscape full of increasingly sophisticated and demanding consumers.

For rights owners, brands and media companies, our research and guest industry experts will deliver essential insight that will empower you to develop more engaging content, build your brand and reach your target audience more effectively.

Featuring:

VIDEO: THE HOLY GRAIL OF INFLUENCER MARKETING
Ana Thorsdottir – Head of Business Development / Independent Consultant @Tagger Media

MULTIPLE CHOICE – CHANNEL BRANDS IN THE AGE OF STREAMING
Jonathan Broughton – Lead Analyst @Broadcast Intelligence

CHILD’S PLAY – HOW CHILDREN CHOOSE CONTENT
Stephanie Whitley – Manager, Planning & Brand Strategy @Dubit Ltd

THE CHANGING HABITS OF THE SPORTS SUPERFAN
Sam Wolf – Campaign Manager @Imagen Ltd

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Key trends and insights for rights owners, brands and media companies


Four guest speakers - one essential webinar

Key topics


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