Imagen Tech Summit 2020

Under the Influence – Event Cancellation

We have been closely monitoring the situation around COVID-19 to ensure we take appropriate measures to protect the health and wellbeing of our attendees during this year’s Imagen Tech Summit.

In response to the escalation, we have decided to postpone the event until later this year. In line with our company values, our first concern is the safety and well-being of our guests and employees.

The Imagen team are hugely disappointed that we will be unable to welcome you to our community and meet you in person on March 18th. However, we remain committed to delivering all the fabulous sessions prepared by our guest speakers through an upcoming webinar – please register if you would to attend.

For the moment, we wish you good health and we look forward to seeing you at the rescheduled Tech Summit later this year.

The Imagen Team

Register your place

Imagen Tech Summit 2020 - Under the Influence

Join us for breakfast, networking and spectacular views

Imagen’s Tech Summit 2020 takes place at Atmosphere 29 in Millbank Tower. Join us for a great breakfast, network with peers and enjoy the most incredible views of London as we investigate our deepening relationship with video. For rights owners, content creators and media managers, our research and specially invited guests will deliver some valuable – and surprising insights.

Key topics

Video: The Holy Grail of Influencer Marketing

Ana Thorsdottir
Head of Business Development at Tagger Media & Independent Consultant

There are still many myths muddying the waters of influencer marketing. Brands need to know the truth behind them to succeed and most of all, how to leverage the power of video in this space.

Ana Thorsdottir updates us and demystifies exactly how this industry operates, as she interrogates the phenomenon and equips us with the tools to succeed.

Multiple Choice - Channel brands in the age of streaming

Jonathan Broughton
Lead Analyst, Broadcast Intelligence

Today’s entertainment landscape gives the modern consumer a bewildering range of VoD and linear TV options. it’s increasingly unclear as to where specific titles can be found, and how they relate to the brands (or channels) that own them.

Jonathan Broughton investigates how audiences are navigating the choice available and how channels are onboarding new viewers and fighting to keep audience share.

Child's Play: How children choose content

Stephanie Whitley
Manager, Planning & Brand Strategy, Dubit Ltd

In a fragmented market for children's media, what drives children to select a piece of content, and especially to pick one over other options?

Understanding motivation can open the door for content creators and brand owners to develop their plans for everything from distribution strategy to developing storytelling styles.

Switched on Superfans

Sam Wolf
Campaign Manager, Imagen

Sport, unlike almost any other form of entertainment, transcends age groups in building communities around teams. Sam Wolf presents new research from Imagen which highlights the growing divide in how sports content is consumed across the generations.

Venue Information

Getting there

Atmosphere 29, Millbank Tower, 21-24 Millbank, Westminster, London SW1P 4QP
Nearest Tube Stations: Pimlico and Westminster
For more information or to discuss dietary requirements please contact us.

Imagen Tech Summit Series

Looking at the bigger picture

For many media companies, sports organisations and businesses, video content is the primary asset that generates revenue, keeps audiences entertained and corporations communicating. Our annual Tech Summit explores the key themes and emerging trends affecting companies that create, manage and distribute video on a daily basis. The sessions are lively, the breakfasts are delicious and our guest speakers will open your eyes to the latest ideas and issues affecting rights holders, media managers, and corporate comms professionals.

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We believe the future of video management lies in stronger partnerships.

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