LONDON – March 9 2022 – Imagen, the leading cloud media asset management platform today announced a partnership and integration with multi-award winning cloud native video editing platform, Blackbird.
The integration empowers organisations with a unified cloud workflow for seamless archive management, editing and publishing of content to social, OTT, VOD and other digital channels. Production teams can instantly access content in the Imagen platform and then edit fast from anywhere within Blackbird before publishing via Imagen’s API and distribution workflows. The workflow removes the need for any heavy file downloads and uploads, reduces technical overhead and bandwidth costs, lessens carbon output and negates the risks of saving assets on local machines.
With the explosion of consumer demand for near-live and archive sports content, the application will deliver value to any club, league or federation wanting fast-turn production cycles. The integrated workflow was launched with a major global sports federation in December 2021.
Blackbird plc CEO, Ian McDonough, said: “We have admired Imagen’s work for a number of years. Enabling a seamless integration with Blackbird brings huge customer benefits through ease, speed and efficiency in a wide range of workflows for Imagen and Blackbird’s present and future client base.”
Tom Blake, Commercial Director, Imagen added: “We are excited to work with Blackbird to strengthen our offering for content editors. The combined offering will be a refreshing experience for production teams working in the convergence of live and archive for fast-turn social and VOD programming.”
About Blackbird
Blackbird enables remote production, removing the need to travel to a facility or event and eliminates the need to transit material to and from multiple local storage environments. Proven to reduce carbon emissions by up to 91% compared to traditional video editing workflows, Blackbird also reduces infrastructure costs by up to 75% due to its cloud native architecture.
Customers include Univision, IMG, Deltatre, Sky News Arabia, EVS, Eurovision Sport, A+E Networks, BT, NHL, Eleven Sports, Cheddar News, the U.S Department of State and 80 local US news stations with TownNews. www.blackbird.video
About Reuters Imagen
Reuters Imagen is the trusted cloud-based video management solution for sports brands, media companies, and enterprises with vast media libraries. Our AI-driven platform revolutionises the way organisations harness the power of their content, streamlining discovery, distribution, and monetisation to unlock its full value.
All organisations with growing video libraries face the same challenge: how to store, control and distribute their assets intuitively. With our platform organisations can centralise, customise and automate their live and archive content workflows, ensuring the right content gets to the right customer at the right time.
Reuters Imagen is trusted by leading companies worldwide to manage their vast video libraries - like the English Premier League, National Basketball Association, International Tennis Federation, BP, Banijay, Indycar, Major League Baseball and many others. By partnering with Reuters Imagen companies can protect the past and the future of their media.
Our customers benefit from Reuters Imagen being part of Reuters Agency, the world’s largest multimedia news provider. Together our mission is to surface, enrich and distribute content libraries, empowering our customers to amplify their brand and media rights.