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Imagen and Blackbird Integration | Enhanced Cloud Workflow

Date: March 9, 2022

LONDON – March 9 2022 – Imagen, the leading cloud media asset management platform today announced a partnership and integration with multi-award winning cloud native video editing platform, Blackbird.


The integration empowers organisations with a unified cloud workflow for seamless archive management, editing and publishing of content to social, OTT, VOD and other digital channels. Production teams can instantly access content in the Imagen platform and then edit fast from anywhere within Blackbird before publishing via Imagen’s API and distribution workflows. The workflow removes the need for any heavy file downloads and uploads, reduces technical overhead and bandwidth costs, lessens carbon output and negates the risks of saving assets on local machines.


With the explosion of consumer demand for near-live and archive sports content, the application will deliver value to any club, league or federation wanting fast-turn production cycles. The integrated workflow was launched with a major global sports federation in December 2021.


Blackbird plc CEO, Ian McDonough, said: “We have admired Imagen’s work for a number of years. Enabling a seamless integration with Blackbird brings huge customer benefits through ease, speed and efficiency in a wide range of workflows for Imagen and Blackbird’s present and future client base.”


Tom Blake, Commercial Director, Imagen added: “We are excited to work with Blackbird to strengthen our offering for content editors. The combined offering will be a refreshing experience for production teams working in the convergence of live and archive for fast-turn social and VOD programming.”


About Blackbird

Blackbird enables remote production, removing the need to travel to a facility or event and eliminates the need to transit material to and from multiple local storage environments. Proven to reduce carbon emissions by up to 91% compared to traditional video editing workflows, Blackbird also reduces infrastructure costs by up to 75% due to its cloud native architecture.    

Customers include Univision, IMG, Deltatre, Sky News Arabia, EVS, Eurovision Sport, A+E Networks, BT, NHL, Eleven Sports, Cheddar News, the U.S Department of State and 80 local US news stations with TownNews.


About Imagen

Imagen is an intuitive and highly customisable video-first media management platform that enables sports organisations, media companies and enterprise sectors to intelligently manage their video and creative content. Imagen is used by globally to manage, gain insight into and distribute organisation's expanding video and media libraries – enabling fast, easy and secure access to content.

Imagen’s customers include The English Premier League, INDYCAR, St Louis Zoo, America’s Cup, Major League Baseball, Women’s Tennis Association, BP, Reuters, BBC, Team Rubicon, the UK’s Ministry of Defence, IMG and many more. For more information visit:

Imagen are exhibiting at NAB 2022, come and speak to the team about the Blackbird integration and more at our stand N2334. Book some time with the team here.


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