Chris Milkovich, Senior Director Global Media Sales at Major League Baseball (MLB), and Imagen’s Senior Account Manager, Olivia Cianci, discuss MLB’s transition to a media asset management solution. Chris gives insight into the evolution from sending files physically across the world to broadcasters being able to access content instantly.
In this session we shared:
• The opportunities of growth that came from having a MAM solution through social and marketing opportunities.
• How implementing a solution rather than using FTP services gave the organization the chance of exposure within new global markets.
• How streamlining MLB content workflow allowed the brand to increase their content production.