Skip to main content

Webinar | Major League Baseball’s Insights and Strategies

Date: July 1, 2021

Chris Milkovich, Senior Director Global Media Sales at Major League Baseball (MLB), and Imagen’s Senior Account Manager, Olivia Cianci, discuss MLB’s transition to a media asset management solution. Chris gives insight into the evolution from sending files physically across the world to broadcasters being able to access content instantly.

In this session we shared:

• The opportunities of growth that came from having a MAM solution through social and marketing opportunities.
• How implementing a solution rather than using FTP services gave the organization the chance of exposure within new global markets.
• How streamlining MLB content workflow allowed the brand to increase their content production.

Related Content
Learn how Imagen help WTA Media

Delivering more choice and faster access for global broadcast partners

See the Imagen platform in action

Our in-house experts will walk you through everything you need to know based on your needs.