The software world loves a good three-letter acronym (TLA). From API (Application Programming Interface) to ZUI (zoomable user interface), the list spans the alphabet and can baffle the uninitiated. And there’s no let up when it comes to the various competing and complementary asset management platforms vying for your attention.
From the marketing focus of BAM (brand asset management) to the specialisation of video asset management (VAM), there’s a TLA obscuring every solution.
Making informed software decisions means blowing away the TLA smokescreen, and understanding what lies behind it. So, if you need to tell your MAM from your PAM, and understand which solution is actually right for you, we’ve got you covered.
To begin, it makes sense to divide asset management solutions into two groups. The first contains software aimed at enterprise, rich-media, and business enablement solutions. These use cases demand powerful asset management platforms, often with advanced features such as fast global distribution at scale.
The second group encompasses solutions for creative workflows and for brand and marketing management. The software in this group may share many features with platforms from the first group, but it’s more tightly focused on supporting creative and iterative processes, and streamlining collaborative working.
Let’s look at each group and the solutions that fall into them.