Enabling project teams to efficiently share editorial content.

BBC Media Action is the BBC’s international development charity. Since 1999, BBC Media Action has helped to change people’s lives around the world through educational debate shows, dramas, radio and TV programmes.

With content produced locally by all their operations across the globe, BBC Media Action were finding that much of the video content produced by the charity was isolated within its country of origin. Accessing and sharing footage for use in other regions was difficult, limiting their ability to share learnings between county teams.

BBC Media Action chose to partner with Imagen, allowing them to utilise their advanced multimedia management platform.

Implemented globally, offices around the world including in Somalia, India, and Nigeria are all now able to easily upload video content to a centralised library in the cloud. Despite the occasional connectivity issue in some of these regions, content downloads will not fail thanks to safety features built into the platform.

Vitally, all of these countries can now access each other’s valuable content, in a secure and controlled environment through the online portal. The system also makes it easy for each local office to quickly locate content thanks to tags added when uploaded, and to distribute it to selected partners as required. They can also create clips in any format required for insertion into broadcast media or other programming.

Key features