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Trusted Media Activation
at the speed of Sport

Reuters Imagen is the intelligent media platform that activates live and archive content for athlete, sponsor and broadcast delivery automatically. At speed, at scale, with full rights control.

Turn Live and archive Content Into Activated Media. Without the Manual Steps.

Reuters Imagen is the rights-aware content activation hub for sports & media. Transforming live and archive media asset management with Reuters-verified AI that powers automated enrichment, discovery and distribution of your content. Activate the full value of your entire library, at speed, at scale and with confidence.

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Access and discover content as it's created

From the first or final whistle to your partners' feeds and needs. Imagen automates the flow from live capture to delivery and discovery to activation, without manual intervention.

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Automatically enriched, with trusted AI

Automated AI enrichment including moments, logos, transcript, highlights and metadata. So your content is searchable, usable and ready for partners the moment it arrives.

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Distributed to the right people, automatically

Role-based access, persona-aware delivery and policy-driven distribution mean the right asset reaches the right person, automatically.

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Activate your content at any scale

Fully scalable infrastructure with pre-built distribution and notification workflows mean your communications and digital teams and partners get what they need, instantly and you get the data insights.

How it works

Get live video
instantly

Streamline your live video workflow with Live Connect. Schedule, ingest, archive and automatically activate content for your partners and teams as the action happens. Manage and distribute your live video in one workflow, without the cost or complexity of traditional infrastructure.

No manual logging. No delay.

Make it discoverable
and smart

Reuters-verified AI automatically
annotates every live and archive asset
with rich metadata. Tagging moments, sponsors, scenes and creating custom highlights, making every moment
instantly discoverable for you and
your partners.

No manual tagging. No dark archive. 

Get it to the
right people fast

Deliver to athletes, partners, broadcasters, digital teams and social channels through branded, white label, self-service portals with full rights governance and audit controls built in. So that the right people get the right content, at the right time. Every time.

No chasing. No rights risk. 

Distribution is a feature. Activation is a platform.

Storage and distribution alone leave enormous value on the table. Moments go untagged. Rights go unchecked. Partners wait. Opportunities pass. Activation means your live and archive content is automatically enriched, instantly discoverable and delivered to the right people, athletes, sponsors and broadcasters, without manual intervention. That's the difference between a media library and a media activation engine built for sport.

BUILT FOR EVERY SPORTS ROLE & ORGANISATION

Sports Federations & leagues

Protect your rights. Maximise your reach.

Your content is your most valuable commercial asset. Reuters Imagen gives federations and leagues a single, governed system to ingest live and archive content, apply rights and control automatically, and distribute to broadcasters, sponsors and media partners. Easily and at scale, with full audit trails.

  • Rights-aware distribution across territories and formats
  • Embargo and expiry controls built into every workflow
  • Sponsor exposure tracking and content performance analytics
  • One customisable platform from live capture to long-term archive

Trusted by the Premier League, World Aquatics and leading international federations. See more case studies here. Learn more about the capture and rights aware distribution of live content here.

Book a Sports Federations and Leagues demo

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Clubs & teams

From the final whistle to partners, in minutes.

Your fans, athletes and sponsors don't wait. Imagen gives clubs and teams the content they need automatically and without complexity. So your communications team spends less time managing files and more time telling stories.

  • Automatic AI enrichment from the moment content is ingested to enable discovery
  • Athlete and partner delivery without manual steps and with control
  • Social-ready clips and formats generated automatically
  • Live and near-live ingest for matchday speed at scale
  • Automatically generate highlights and clips for matchday content

Built for clubs and teams who want speed and control in the same system. Learn more about the capture and distribution of live content here.

Book a Clubs and Teams demo

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Digital & Marketing Teams

Activate content. Not systems.

You shouldn't need to raise a ticket to get highlights to your sponsor. Imagen gives digital and marketing teams direct, role-based access to the content they need. Pre-formatted, pre-approved and ready to publish, together with content performance analytics.

  • Role-specific access so the right people get the right content instantly
  • Pre-built activation journeys for social, sponsors and media
  • Branded portals for partner and athlete distribution
  • Content performance analytics designed to give you campaign
    insights
  • Automated clips and highlights for sponsors, players and partners

Learn more about the automated distribution and workflows here

Book a Digital and Marketing demo

 

Sports subscription plans

Broadcast Partners & rights holders

Broadcast-grade delivery. Without the complexity.

When quality, reliability and rights compliance are not optional, Imagen is the platform behind the workflow. From frame-accurate live ingest to multi-format delivery across broadcast, streaming and archive. With the governance your partners require.

  • HLS stream delivery with access rights controls
  • Frame accurate live content ingest, scheduling and enrichment
  • Multi-consumer output from a single event ingest
  • Integration with existing broadcast and production systems
  • Enterprise-grade SLAs backed by Reuters infrastructure

Learn more about how Imagen powers broadcast distribution and workflows here.

Book a Broadcast Partners and Rights Holders demo

 

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Powered by Reuters Imagen

Streamline Live Ingest

Ingest live feeds, archive and create clip Collections for your partners and teams in minutes. Manage and distribute your live video securely in one workflow, without the cost or complexity of traditional infrastructure.

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Trusted AI Enrichment and Smart Clipping

Never Miss a Moment: With enriched metadata, AI-driven tagging and Smart Clipping, you and your partners can instantly curate your content into valuable, dynamic and searchable collections.

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Deliver Content Through a Branded Portal

Reuters Imagen’s bespoke workflows automate content delivery. Gone are the days of creating different media formats with different metadata, now this is done in the Reuters Imagen platform at the push of a button.

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Centralised Cloud Media Library

Reuters Imagen’s cloud-native video library enables content to be accessed by anyone, anywhere in the world. Reuters Imagen stores, enriches, and catalogues content using industry-leading transcoders, ingest workflows and AI recognition. So, your live, near-live and archive content can be used and reused with ease.

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Leverage Data Insights + Analytics

Reuters Imagen provides visibility over all the information available in your platform so you can make better-informed business decisions. Get under the skin of how your audiences are using your content. Whether you’re licensing clips or archiving sports footage, Reuters Imagen’s usage data and analysis will help you curate your content creation to maximise value.

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Scale with Governance + Rights Contol

Reuters Imagen’s industry-leading permission controls ensure the most complex of rights contracts are followed seamlessly and securely. With granular access controls, system administrators have full control over who can see their media archive and what they can do with it.

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One Platform. Every Role. Every Moment.

Reuters Imagen connects every part of your organisation around a single content truth. From live capture to the archive clip. So nothing stalls, nothing gets lost, and every partner gets what they need, automatically and at the speed of sport.

OUR CUSTOMERS

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Imagen is enabling real-time ingestion of live content and a much more accessible way to utilise our content.

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Chris Smith

GM Commercial & General Counsel, New Zealand Cricket

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Not only are we preserving our archive by using Imagen, but we are also able to drive more value from it and make our broadcast partners happy too.

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John O’Neil

Supervising Producer - Live Events, Tennis Australia

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We can quickly service video and photos to our media partners in a much more user-friendly way.

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Kate Davis

Director of Communications, INDYCAR

See the Imagen platform in action

Our experts will walk you through everything you need to know based on your needs.