Reuters Imagen today announced a three-year partnership with Racing Past Media (RPM), the specialist archive of historic motorsport content. Under the agreement, Reuters Imagen will enable Racing Past Media to preserve, maintain and distribute RPM's extensive collection, including rare footage from Formula One's first three decades, historic rally championships and iconic touring car races.
The partnership will power an AWS-hosted archive on a cloud-native platform designed specifically for media organisations that need to surface, manage and distribute content at scale. With a unified and easy-to-access platform, Racing Past Media can serve documentary makers, broadcasters and motorsport enthusiasts with historic motorsport footage.
The collection captures pivotal moments that shaped modern racing: early Grand Prix races, the evolution of car technology and performances by legendary drivers that set the foundation for today's competitors. By enriching this content with intelligent metadata, tagging and discovery, Reuters Imagen enables RPM to reach broadcasters and production teams so they can easily access and license this material.
"Racing Past Media exists to connect the history of motorsport with the people who want to tell those stories," said Steve Rider, sports presenter and founder of Racing Past Media. "Reuters Imagen understood immediately that this archive is about more than preservation. It's about making footage discoverable and accessible to a global audience of documentary makers and fans who care about how motorsport has evolved."
"This partnership demonstrates what's possible when you combine a specialised archive with a platform built for media discovery," said David Wilkinson, Head of Reuters Imagen. "RPM sits on one of the most important collections in motorsport history. With Reuters Imagen, RPM can make their content easy to find, deliver and license, becoming the natural first stop for anyone producing motorsport content."
Reuters Imagen's platform handles the full content lifecycle: secure cloud storage, granular rights management, advanced search and frictionless distribution to partners. RPM maintains complete control of its content while benefiting from infrastructure built for broadcast-scale operations. The same technology powers media operations for major sports organisations, broadcasters and production companies globally.
For more information about Reuters Imagen's media archive management capabilities, visit https://www.imagen.io
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Media Contact:
Heather Carpenter
Heather.Carpenter@tr.com
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About Racing Past Media
Founded by Steve Rider, Richard Wiseman, Alex Rodger, and Malcolm Clinton, Racing Past Media is a specialist archive of historic motorsport content, featuring early Formula One races, historic rally championships, touring car footage, and seminal moments in racing history. RPM's mission is to preserve motorsport heritage and make it discoverable for documentary makers, broadcasters, and fans worldwide.
About Reuters Imagen
Reuters Imagen is an intelligent media asset management platform designed for organisations that need to preserve, enrich, manage, distribute and monetise large content libraries. Used by major sports organisations, broadcasters, and enterprises globally, Reuters Imagen simplifies the content lifecycle with cloud-native archive storage, intelligent discovery, comprehensive rights management, and seamless distribution capabilities. Learn more at https://www.imagen.io
