Tennis Australia Case Study | Media Asset Transformation

Imagen and Wasabi enable Tennis Australia news & broadcast partners to access content faster.

Tennis Australia is a governing body for tennis responsible for organising the Australian Open, the Summer of Tennis tournaments, home Davis and Billie Jean King Cup ties, the ATP Cup, and many more tournaments across Australia.

Tennis Australia faced issues supplying video content to broadcasters of varying PR packages before, during, and after tournaments. In addition, the organisation couldn’t easily access its immense back catalogue of historical matches. With content distribution handled manually by internal teams, they needed an accurate and fast content distribution and management platform.

To implement high speed and winning accuracy into their content management infrastructure, Tennis Australia deployed Imagen. Now, they can quickly distribute and edit content in any format across social media feeds and TV broadcasts. Licensees can directly access, preview and download Tennis Australia’s content; including match footage, interviews, and historical clips, through the Imagen platform.

With Imagen’s granular insights into which partners and broadcasters are accessing and downloading content from their platform, Tennis Australia has also been able to inform and adapt its content strategy.

In order to access their archive, the organisation needed a fast and secure cloud storage solution. Wasabi, a cost-effective, high-performant cloud storage provider and technical alliance partner to Imagen, is a perfect solution to scale and easily access media libraries in the cloud. Wasabi was an ideal fit for Tennis Australia’s storage needs and global availability requirements.

“Not only are we preserving our archive by using Imagen, but we are also able to drive more value from it and make our broadcast partners happy too. Wasabi was the obvious economical cloud storage choice for us.” - John O’Neil, Supervising Producer - Live Events, Tennis Australia