The use of traditional satellite broadcast workflows to deliver live content to broadcasters is changing. In order to satisfy consumer demand for content in multiple channels and devices, we are seeing rights owners adopting a model that combines satellite alongside cloud-IP delivery to distribute live content to linear and connected devices.
Traditional satellite delivery is still the dominant method of distribution for live sports and media content and will remain so for the foreseeable future. But cloud-IP is increasingly being used alongside satellite. Enabling more efficient workflows, lower costs and greater security, cloud-IP gives sports and media businesses the flexibility to create regional world feeds or to capture, clip and use footage from multiple cameras in social or other digital media. For lower tier sports or leagues with less budget, IP delivery straight to online broadcast offers a more cost-effective way of reaching fans.
So, how can you power live event content and distribution?
Download our report to find out how the emergence of cutting-edge technologies such as live event capture and IP delivery is revolutionising the sports and media industry by migrating workflows to the cloud.
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