Imagen’s Senior Account Manager, Tom Wild spoke with Joachim Davy from World Table Tennis (WTT) to discuss how the federation have utilised their archived footage to finally reveal the greatest of all time of table tennis, after discovering 2,000 tapes that had never been digitised.
The session covered:
- The backstory and the process of implementing their media management platform.
- Removing bottlenecks to sharing and distributing to broadcasters and editors.
- How iconic sporting moments were rediscovered and shared with the world, inspiring the next generation of table tennis players and fans.