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Imagen Automates OTT Packaging for Efficient Content Distribution

Imagen’s workflows automate the delivery of content to OTT platforms, reducing human intervention so content can get to market faster.

LONDON – September 8 2022 – Imagen, the leading cloud media asset management platform today announced the launch of pre-packaged delivery workflows to leading Over-the-Top (OTT) platforms.

The Imagen platform auto-packages finished content according to the specific needs of each OTT platform such as metadata, format, artwork, resolution, and other requirements, at the click of a button.

Content creators can focus on what they do best – creating content, without the worry of enriching, packaging, and delivering content to each OTT platform’s specifications. The time and cost spent manually delivering content is significantly reduced and has enabled existing Imagen users to double their creative output.

“We’re proud to add OTT delivery workflows to our portfolio, they remove considerable friction from the content lifecycle, reducing the amount of time spent manually delivering content, and enabling teams to scale their delivery without limits. I look forward to further adding to our distribution capabilities in the future.”, Charlie Horrell, CEO, Imagen

Speak to the Imagen team at the IBC show to learn about OTT delivery workflows and how they can enrich and distribute your content, without the headache. We can be found at stand 1.C37d in Hall 1.

To learn more about OTT delivery workflows, read our feature page >>

About Reuters Imagen

Reuters Imagen is the trusted cloud-based video management solution for sports brands, media companies, and enterprises with vast media libraries. Our AI-driven platform revolutionises the way organisations harness the power of their content, streamlining discovery, distribution, and monetisation to unlock its full value.

All organisations with growing video libraries face the same challenge: how to store, control and distribute their assets intuitively. With our platform organisations can centralise, customise and automate their live and archive content workflows, ensuring the right content gets to the right customer at the right time.

Reuters Imagen is trusted by leading companies worldwide to manage their vast video libraries - like the English Premier League, National Basketball Association, International Tennis Federation, BP, Banijay, Indycar, Major League Baseball and many others. By partnering with Reuters Imagen companies can protect the past and the future of their media.

Our customers benefit from Reuters Imagen being part of Reuters Agency, the world’s largest multimedia news provider. Together our mission is to surface, enrich and distribute content libraries, empowering our customers to amplify their brand and media rights.  

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