Imagen Enhances Archive Management for Tennis Australia

LONDON – February 17 2022 – Imagen, the leading rich media management platform today announced Tennis Australia are implementing Imagen. The platform will be used to store and distribute Tennis Australia’s event content enabling news and broadcast partners to get the content they need faster.

The project took 3 months to deploy, just in time for the Australian Open 2022, which started on January 17. The platform is already being used by more than 500 people across 80 different organisations. Licensees can now preview content, request access and benefit from fast downloads during tournaments by using Imagen’s Accelerated File Delivery. Imagen provides granular insight into user behaviour, enabling Tennis Australia to understand who is accessing and downloading their media, ultimately helping to inform their content strategy.

After the Australian Open, the governing body will be working with Imagen to digitise their archive so their vast amount of footage from tapes can be preserved for future generations.

“We’ve seen the work Imagen has done with the Association of Tennis Professionals and the Women’s Tennis Association so we were excited to deploy the platform for Tennis Australia. Getting the project off the ground so quickly is testament to the Imagen deployment team and we look forward to putting content in the hands of those who need it, faster. ” John O'Neil, Supervising Producer – Live Events, Tennis Australia

“We’re thrilled to be working with Tennis Australia, expanding our presence in Tennis and the APAC region. It’s an honour to be part of turning years of tennis history into something that can be used in the future.” Tom Wild, Senior Account Executive, Imagen

About Tennis Australia

Tennis Australia Limited is the governing body for Tennis in Australia. It is owned by Australian states and territories. The association organises national and international Tennis tournaments including the Australian Open, the Australian Open Series, Davis Cup, Fed Cup, ATP Cup and Australian Pro Tour.

As well as promoting tennis and participation, Tennis Australia facilitates player development, stages local and international events and invests in tennis facilities around Australia. Find out more https://www.tennis.com.au/about-tennis-australia

About Reuters Imagen

Reuters Imagen is the trusted cloud-based video management solution for sports brands, media companies, and enterprises with vast media libraries. Our AI-driven platform revolutionises the way organisations harness the power of their content, streamlining discovery, distribution, and monetisation to unlock its full value.

All organisations with growing video libraries face the same challenge: how to store, control and distribute their assets intuitively. With our platform organisations can centralise, customise and automate their live and archive content workflows, ensuring the right content gets to the right customer at the right time.

Reuters Imagen is trusted by leading companies worldwide to manage their vast video libraries - like the English Premier League, National Basketball Association, International Tennis Federation, BP, Banijay, Indycar, Major League Baseball and many others. By partnering with Reuters Imagen companies can protect the past and the future of their media.

Our customers benefit from Reuters Imagen being part of Reuters Agency, the world’s largest multimedia news provider. Together our mission is to surface, enrich and distribute content libraries, empowering our customers to amplify their brand and media rights.