USAGM Selects Imagen for Enhanced Workflows and Media Management

NEW YORK - May 4 2022 - Imagen, the intuitive video and rich media management platform, today announces that The United States Agency for Global Media (USAGM) have recently implemented Imagen for their Direct Platform to distribute news content across the globe.

USAGM is an independent federal news agency which oversees the U.S. government’s international media networks including Voice of America, Radio Free Europe/Radio Liberty, Office of Cuba Broadcasting, Radio Free Asia, and Middle East Broadcasting. Direct is a platform powered by Imagen that distributes multimedia content to their partners worldwide. The media organizations that comprise the USAGM network communicate with more than 354 million people worldwide each week. This project was launched with the help of Diversified, a media technology solutions provider that partners with Imagen.

USAGM serves many different networks, partners, and affiliates globally, which means there is a need for alternative formats of content in different languages. Imagen is the central hub for all of the networks’ source content, making file discovery much easier. As a part of the service, Imagen is also providing content localization for 28 languages within the platform to ensure maximum accessibility.

“Thanks to the elegant UI design of Imagen and the workflow capabilities, migration and adoption to the platform was seamless for USAGM’s end users. Historically, USAGM’s environment was comprised of several different MAM platforms, with each media partner on their siloed system, making it difficult to manage. With a single ecosystem, management, efficiencies, and monetization of content is easier than ever before.” Liz Davis, Diversified, VP of Media Workflow, Global

“We’re thrilled to have partnered with Diversified on this new project. This deployment is an important milestone in our partnership, and we are pleased to have helped USAGM centralize and enrich their media assets and streamline their distribution workflows.” Nick Ashwin, Imagen, SVP Americas

About The United States Agency for Global Media

The United States Agency for Global Media (USAGM) is a networked global media agency. The six entities that comprise the USAGM complement and reinforce one another in a shared mission vital to U.S. national interests: to inform, engage and connect people around the world in support of freedom and democracy. Together, USAGM entities communicate each week with more than 394 million people across the globe.

About Reuters Imagen

Reuters Imagen is the trusted cloud-based video management solution for sports brands, media companies, and enterprises with vast media libraries. Our AI-driven platform revolutionises the way organisations harness the power of their content, streamlining discovery, distribution, and monetisation to unlock its full value.

All organisations with growing video libraries face the same challenge: how to store, control and distribute their assets intuitively. With our platform organisations can centralise, customise and automate their live and archive content workflows, ensuring the right content gets to the right customer at the right time.

Reuters Imagen is trusted by leading companies worldwide to manage their vast video libraries - like the English Premier League, National Basketball Association, International Tennis Federation, BP, Banijay, Indycar, Major League Baseball and many others. By partnering with Reuters Imagen companies can protect the past and the future of their media.

Our customers benefit from Reuters Imagen being part of Reuters Agency, the world’s largest multimedia news provider. Together our mission is to surface, enrich and distribute content libraries, empowering our customers to amplify their brand and media rights.