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Content is Queen | Digital Lessons from Women's Sports

Date: December 2, 2022


2022 was an amazing year for women’s sport which reached a turning point during the UEFA Woman's EURO 2022 with both fan interest and media attention reaching unprecedented levels.

The growth of women's sport over the last few years is partly the result of a conscious effort to employ a digital-first strategy and provides a fascinating roadmap for successfully engaging fans, growing audiences and raising the profile of a sport.

Imagen teamed up with SportsPro to explore what sports professionals working within women’s sport see as the key drivers fuelling this dramatic growth. We’ve updated our 2019 research in this new report, looking at the experiences of 204 senior industry professionals in women’s sports.

Discover industry trends from the results of our survey and an easy to follow 5-step guide to creating your own digital-first strategy. Plus a wealth of insights from industry insiders including:

  • Marzena of Bogdanowicz at The English Football Association (The FA), discusses the launch of their OTT platform, The FA Player.
  • Clare Briegal at the International Netball Federation shares their strategy for reaching millions of fans globally.
  • Rebecca Smith at COPA90 discusses the successful rollout of their 2019 FIFA Women’s World Cup coverage.

Download this exclusive whitepaper today.

Download full report

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