Reports


Exclusive Report: Switched on Superfans


FROM BOOMERS TO GEN Z, THE CHANGING VIEWING HABITS OF THE SPORTS SUPERFAN

Sport, unlike almost any other form of entertainment, transcends age groups in building communities around teams but there is a growing divide in how it is consumed.

To build a picture of today’s state-of-play, Imagen conducted extensive research with the most dedicated fans of American pro-leagues, the NFL, MLB, NBA, NHL and MLS.

Our findings indicate a seismic generational shift in superfans’ relationship with content.

In this report you will discover:

  • How content preferences differ between Gen Z, Millennials and Boomers
  • The types of content supporters say they’re not getting enough of
  • The impact social media influencers are having on young fans

Download this exclusive report today.

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