There’s only so far you can go with the manual naming of folders and files. Even the best filing systems have their limits, and unless they’re universally understood, they inevitably cause problems. Modern storage and retrieval systems augment manually devised storage schemes with metadata – descriptive labels and information based on content. This can be created by hand or automatically during the process of content ingestion.
Video asset management platforms support a huge range of metadata, from embedded data generated during filming, through manually added information – such as actors, genre, event or location. Additionally, market leaders like Imagen are enhancing metadata through leading-edge artificial intelligence, powering new features like the automatic transcription of content.
This wealth of metadata transforms the ease with which video assets can be found. For example, rather than having to trawl through file folders to track down stock footage, a previous interview, product shots and a customer testimonial, you can search using metadata based on video content.
Not only does this massively save time for creatives and other stakeholders who are used to hunting for material, it supports self-service. Internal and external customers can use familiar search tools to find exactly what they’re looking for, without anyone needing to stop work to go and track it down.
It’s a major timesaver, with big productivity benefits, but there’s another big advantage. When assets are easily found, you avoid the costs and delays of having to recreate missing footage, and accelerate your ability to deliver. And for media companies and rights-holders, making your catalogue highly searchable hugely amplifies its value to licensing and distribution partners.
According to an IDC white paper, enterprise DAM boosts revenue for organisations by an average of 24%