New content portal for the main commercial arm of the British Broadcasting Corporation – BBC Studios – provides a bespoke media hub for their UK Format Sales team
Imagen, leading provider of video management and distribution services, today announced that BBC Studios has selected Imagen’s platform to support and organise its ‘Format Sales Catalogue’. The platform better connects the internationally located Format Sales teams to the entire BBC Format Sales Catalogue. The catalogue holds a vast range of assets including audio assets, artwork, production documentation and screener video proxies created in the UK and internationally. Media is collated and managed in the UK, providing an essential tool kit for the international teams with rapid retrieval, whilst simplifying file delivery of worldwide versions of shows.
The fully branded site was delivered ahead of schedule, taking less than four weeks from project planning to sign off by BBC Studios. The portal contains extensive variations of shows from around the world, as well as providing functionality to enable content to be delivered back to them after the formats have been recreated.
The new platform delivers a searchable and intuitive interface which is independently populated with BBC Studio’s latest resources; whilst enhancing and promoting the brand. User access to content is based on granular permissions, with capabilities and controls over content determined by individual remits.
Kerry Freeman from Imagen adds
“Imagen’s solution was the right fit for BBC Studio’s Format Sales Catalogue. Enabling the UK team to have full control of the extensive catalogue, and providing the international teams with all the materials they need; in one branded online portal. Imagen removed manual processes and collated materials that were disparately stored.”
Imagen helps media companies and sports organisations to manage and distribute their ever-growing media libraries – enabling fast, easy, secure and controlled access to content through a highly customisable content portal.
Speed to market, greater choice and ease of access are critical to maximising the value of sports content. Imagen allows rights holders to monetise near-live video assets more effectively via a premium content distribution portal. Offering pin-point time-based video searching, instant playback, online editing and high-speed file transfers Imagen also unlocks the full commercial potential in your archive.
With customers including the BBC, Endemol Shine UK, Premier League, IMG and many more, Imagen implements a unique set of processes and technical expertise to ensure that video is managed in the most efficient and cost-effective way possible. As the sheer amount of video data grows throughout the world, Imagen strives to create a platform that can generate more revenue from legacy and near-live video – as well as preserving priceless sporting archives for the next generation of fans.
About BBC Studios
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. BBC Studios’ award-winning British programmes are internationally recognised across a broad range of genres and specialisms. It has offices in 22 markets globally, including six production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes 2500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector. BBC Studios has revenue of £1.4bn, and returns around £200m to the BBC Group annually, complementing the BBC’s licence fee and enhancing programmes for UK audiences.