Imagen's DAM Platform | Key to the 36th America's Cup Success

LONDON – December 6th 2021 – Earlier this year, Imagen announced their partnership with the 36th America’s Cup, despite fears of the pandemic stopping production and fans not being able to watch the races live, the event took place between December 2020 - March 2021. The 36th America’s Cup was the most watched in the history of the event with a global audience of 941 million.

Following the triumph, the TV broadcast has been awarded the ‘Most Successful Sports Event Broadcast’ at the Sports Business Awards 2021. Integral to this accomplishment was the use of Imagen’s digital asset management platform, helping to securely share and distribute fast-paced action on open waters to over 200 territories

Stephen Nuttall, Managing Director Media & Production, America’s Cup, says "As the central repository for all video and images produced at the 36th America's Cup and our archive of previous Cups, the America's Cup media cloud - provided by Imagen - is the way we deliver content to broadcasters, social media, sponsors and teams. It's a critical service for the event, teams, and stakeholders, and helped us achieve our record-breaking audience for the 36th America's Cup in Auckland, New Zealand."

Charlie Horrell, CEO Imagen says: “We’re extremely proud to be a part of America’s Cup achievement. We hope to continue powering the success of this historic event with innovative real-time content management.”

About America’s Cup

The America’s Cup, the oldest international sporting trophy, relentlessly reinvents itself. The current, 36th, generation of the Cup sees teams of eleven sailors compete in spectacular 25m long, eight stories high, carbon-fibre monohulls that fly on foils. Racing takes place on the Hauraki Gulf in Auckland, New Zealand. PRADA is the presenting sponsor of the 36th America’s Cup.

About Reuters Imagen

Reuters Imagen is the trusted cloud-based video management solution for sports brands, media companies, and enterprises with vast media libraries. Our AI-driven platform revolutionises the way organisations harness the power of their content, streamlining discovery, distribution, and monetisation to unlock its full value.

All organisations with growing video libraries face the same challenge: how to store, control and distribute their assets intuitively. With our platform organisations can centralise, customise and automate their live and archive content workflows, ensuring the right content gets to the right customer at the right time.

Reuters Imagen is trusted by leading companies worldwide to manage their vast video libraries - like the English Premier League, National Basketball Association, International Tennis Federation, BP, Banijay, Indycar, Major League Baseball and many others. By partnering with Reuters Imagen companies can protect the past and the future of their media.

Our customers benefit from Reuters Imagen being part of Reuters Agency, the world’s largest multimedia news provider. Together our mission is to surface, enrich and distribute content libraries, empowering our customers to amplify their brand and media rights.