Imagen and Greenfly Partner to Boost Digital Content for Sports

London and Los Angeles – June 7, 2022 – Imagen, the leading cloud media asset management platform, and Greenfly, the leader in real-time digital content collection and distribution, announced today an integration partnership. Together, they will power the automated collection, storage and distributed sharing of short-form digital media for global sports and entertainment organizations. Content available for instant sharing also includes archived interviews, programming, fan-generated content, and match day social media content, among others.

Imagen and Greenfly’s integrated solution enables content stored on Imagen to be accessed directly from the Greenfly app for real-time use. The content exchange between the two platforms is seamless, offering users an extremely rich selection of social content to bring pre-game, in-game and post-game moments to life.

Tom Blake, Commercial Director at Imagen: “We’re empowering players to tell their story in their own voice on social media using an expansive selection of match content stored within Imagen alongside content that is captured on mobile devices. This access to real-time content represents an exciting new era for fans wanting to get up close to their heroes. Players can easily log into the Greenfly app and access a folder of new content or archived content stored by Imagen to share a throwback post or last-season highlights that generate fan interest and engagement ahead of a new season or match.”

The partnership also brings speed and ease to managing, accessing and distributing content for sports organizations and their partners, including brand sponsors and broadcasting rights holders. By curating a rich library of user-generated content and archived content, the integrated solution provides seamless short- and long-term visual asset strategies with end-to-end utility–from digitizing archival footage from the pre-internet sports era to instant login and collaboration for internal marketing teams.

Daniel Kirschner, CEO at Greenfly: “As Greenfly scales internationally, partnering with best-in-class platforms like Imagen allows us to continuously expand digital media management, storage, access, collaboration and editing capabilities–critical to both accelerating player-fan engagement and meeting the 24/7 content demands of live sports broadcasting and sports leagues. With Imagen, we’re giving customers in any industry the ability to significantly amplify their online presence with highly impactful authentic storytelling.”

With a combined customer roster, Imagen and Greenfly’s integrated platform solution centralizes visual media resources for a global market across globally recognized sports, broadcast media and entertainment organizations.

To learn more about Imagen, visit www.imagen.io. To learn more about Greenfly, visit www.greenfly.com.  

Read the press release on the Sports Video Group website.

About Reuters Imagen

Reuters Imagen is the trusted cloud-based video management solution for sports brands, media companies, and enterprises with vast media libraries. Our AI-driven platform revolutionises the way organisations harness the power of their content, streamlining discovery, distribution, and monetisation to unlock its full value.

All organisations with growing video libraries face the same challenge: how to store, control and distribute their assets intuitively. With our platform organisations can centralise, customise and automate their live and archive content workflows, ensuring the right content gets to the right customer at the right time.

Reuters Imagen is trusted by leading companies worldwide to manage their vast video libraries - like the English Premier League, National Basketball Association, International Tennis Federation, BP, Banijay, Indycar, Major League Baseball and many others. By partnering with Reuters Imagen companies can protect the past and the future of their media.

Our customers benefit from Reuters Imagen being part of Reuters Agency, the world’s largest multimedia news provider. Together our mission is to surface, enrich and distribute content libraries, empowering our customers to amplify their brand and media rights.  

About Greenfly

Greenfly, the leader in digital media content collaboration and exchange, empowers organizations to generate more revenue by automating the continuous flow of short-form media to their advocates and partners. The company’s award-winning software platform and mobile app enable organizations to transform their athletes, sponsors and broadcasters into social media promoters and realizing the value of their digital assets. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices in Europe and Australia.