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INDYCAR and IMS Launch Digital Content Site with Imagen

Date: August 1, 2021

NEW YORK, USA – August 2 2021 - Imagen, the intuitive rich media management platform today announced that Penske Entertainment Corp.  are implementing Imagen Pro to launch their new digital asset site providing modern, comprehensive access to the vast archive of digital content of INDYCAR, the NTT INDYCAR SERIES and Indianapolis Motor Speedway.


Penske Entertainment Corp.’s new digital content site, uses the Imagen Pro platform for media, race teams, race promoters, domestic and international broadcast partners and corporate partners to download video, audio, images, news content, publications and much more.


The tools built into the Imagen Pro platform offer detailed information on each piece of content, with additional related content available just a click or tap away. The Imagen Pro platform also will allow Penske Entertainment to provide much more video content and clips, a mainstay of social media and other popular digital platforms.


Imagen Pro also provides Penske Entertainment Corp. with full control over storing, managing and tracking the INDYCAR and IMS media libraries, with automated processes for ingest, tagging and distribution.

“Digital assets are essential to help tell the stories that continue the growth of the NTT INDYCAR SERIES and Indianapolis Motor Speedway,” said Allison Melangton, Penske Entertainment Corp. senior vice president. “The cloud-based Imagen Pro platform makes it easy for media, race teams and partners to find and access this content quickly and efficiently from any connected device while also providing us with many tools to build and manage our library and track its usage.”


“I’m delighted to be working with INDYCAR, their need for a flexible and agile solution that scales with the growth of their business made Imagen the perfect fit. I look forward to continuing our efforts to streamline their content lifecycle and ultimately maximize the value of their content.” – Nick Ashwin, VP Sales, Imagen





INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series known as the NTT INDYCAR SERIES. The series features an international field of the world's most versatile drivers - including six-time series champion Scott Dixon, two-time series champion Josef Newgarden and two-time and defending Indianapolis 500 winner Takuma Sato - who compete on superspeedways, short ovals, street circuits and permanent road courses. The season currently consists of 16 races in the United States and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, the Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. For more information on INDYCAR and the NTT INDYCAR SERIES, please visit


About Indianapolis Motor Speedway

The Indianapolis Motor Speedway, the world's largest spectator sporting facility, has been the worldwide leader in motorsports entertainment since opening in 1909. IMS hosted the 105th Running of the Indianapolis 500 presented by Gainbridge on Sunday, May 30, the world's most prestigious auto race. The Month of May started Saturday, May 15 with the GMR Grand Prix for the NTT INDYCAR SERIES on the IMS road course. The Speedway also will host the stars of the NASCAR Cup Series, NASCAR Xfinity Series and NTT INDYCAR SERIES on the same weekend Aug. 13-15 for three exciting races on the road course, including the first Cup Series race on the circuit Sunday, Aug. 15. IMS also will welcome the competitors of the USAC NOS Energy Drink Midget National Championship on Aug. 18-19 at The Dirt Track, and Intercontinental GT Challenge Powered by Pirelli/GT Challenge World Challenge America and the ground-breaking Indy Autonomous Challenge on separate event weekends in October 2021. IMS, the NTT INDYCAR SERIES and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. To purchase tickets or for more information, please visit


About Imagen

Imagen is an intuitive and highly customizable rich media management platform that enables sports organizations, media companies and enterprise sectors to intelligently manage their video and creative content. Imagen is used by globally to manage, gain insight into and distribute organization's expanding video and media libraries – enabling fast, easy and secure access to content.


Imagen’s customers include The English Premier League, INDYCAR, St Louis Zoo, America’s Cup, Major League Baseball, Women’s Tennis Association, BP, Reuters, BBC, Team Rubicon, the UK’s Ministry of Defence, IMG and many more.


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