Imagen Partners with Royal Air Force for Media Solutions

RAF Media & Communications implements intuitive content management platform Imagen to manage media content and valuable media assets.

London, UK - 9 July, 2020 - Today, Imagen announces that the UK’s Royal Air Force (RAF) have implemented Imagen’s cloud-based system to support their digital asset needs. The RAF’s content management platform, powered by Imagen and run within the RAF media and communications department, ensures fast and secure upload, search and storage of multimedia content. 

Implemented at the start of May 2020, the system has been used to upload and store multimedia content related to the RAF’s role in the UK and to operations and exercises around the world, including colourful air shows, and anniversary celebrations as well as an area to service a variety of media requests. The ability for multiple stakeholders within the organisation to be able to view content, whether working from home or located in the office, made for rapid decision-making regarding output of content on the RAF’s social media platforms.

“Our primary use for Imagen’s technology was intended to help the media and comms team”, said Flight Lieutenant Ronan Carey, Media and Communications Officer, RAF. “The platform has become invaluable to the team by making the process of sharing media assets internally and externally more streamlined. As well as fulfilling this brief, the platform has become essential since RAF Media and Communications has had to transition to working almost entirely remotely at this time.”

“The RAF employed Imagen’s platform to help tell the captivating story of the fantastic work its personnel are doing every day. The fact that this investment also enabled them to continue business as usual during a particularly challenging period is testament to both the RAF’s foresight, and the capabilities of the technology” - Tom Wild, Senior Account Manager, Imagen. 

About Reuters Imagen

Reuters Imagen is the trusted cloud-based video management solution for sports brands, media companies, and enterprises with vast media libraries. Our AI-driven platform revolutionises the way organisations harness the power of their content, streamlining discovery, distribution, and monetisation to unlock its full value.

All organisations with growing video libraries face the same challenge: how to store, control and distribute their assets intuitively. With our platform organisations can centralise, customise and automate their live and archive content workflows, ensuring the right content gets to the right customer at the right time.

Reuters Imagen is trusted by leading companies worldwide to manage their vast video libraries - like the English Premier League, National Basketball Association, International Tennis Federation, BP, Banijay, Indycar, Major League Baseball and many others. By partnering with Reuters Imagen companies can protect the past and the future of their media.

Our customers benefit from Reuters Imagen being part of Reuters Agency, the world’s largest multimedia news provider. Together our mission is to surface, enrich and distribute content libraries, empowering our customers to amplify their brand and media rights.